Private Label Supply Chain Solutions Success Story
The customer sought a partner to support the manufacturing and fulfillment of MP3 flash players and similar flash cards with aggressive price points that could compete against outside branded suppliers.
RRD’s private label solution enabled the customer to focus on product development, marketing, and product sales. In return, RRD assumed responsibility for the procurement, manufacturing, product configuration, packaging and retail distribution of the MP3 products.
Highlights include:
- Differentiated products by region and country
- Just In Time (JIT) inventory and product conversion model
- Low Inventory / high turns
Download the case study to read how RRD’s private label solution enabled the customer to compete against branded suppliers.